Offices Pro League in Diegem

As a sports entertainment company, Pro League puts football experience, professionalism, innovation, and growth at the heart of its ambition to make Belgian professional football even stronger and closer to its fans. Pro League not only organises the various football competitions but is also active in e-sports. Together with the 28 professional clubs, Pro League also takes on a social role with a clear vision of respect, inclusion, equality, …

Football has the power to change lives.  Let’s use it.

The professionalisation of the organisation also involved a move to new offices in Diegem. In early 2023, B2Ai interior design, together with executive contractor Beddeleem, were given the opportunity to prepare a proposal within a D&B competition.

Upon entering, it immediately becomes clear what Pro League stands for. A player tunnel elaborated with interactive screens immerses visitors in the world of football and entertainment.

Central to the design is the Plaza, renamed The Mothership during further design. This spatially multifunctional furniture organises the space and facilitates the wishes specified by the client. Internal consultations, breaks, e-game competitions but also medium-sized events can be organised in this central area. A cup/trophy tower displays an overview of the leagues organised by Pro League and the wall-of-fame provides an overview of the league’s top footballers.

Around The Mothership, acoustically sealed boxes, each with their own colour palette, form the acoustic buffer between the various open spaces. Thinking in multifunctional custom-made furniture results in a tailor-made interior that not only meets the practical demands of Pro League but also puts the organisation on the map. The final material and colour choices were made in consultation with art director Belderbos and Studio Stories from Ghent.

Energizing and inviting.
Meet, work, get inspired.
– an open house –
for the clubs, the players and the people
A Flag Ship Office for Belgian Footbal
(quote  Studio Stories!)